Category Archives: Simon Burton

Walk, Talk, Do Good

Event professionals share two common traits in my experience – they like to network and they like to put something back. Since 2007 a dedicated band of event professionals have walked all corners of the UK, networking as they go, to raise money to fight pancreatic cancer. Hiking challenges like the West Highland Way, the...

Getting Your Story Straight

We live in an age of information overload. Too much information to process in fact. Data, data everywhere nor any drop to drink. The irony, of course, is that we remain thirsty for more. But how to know what to consume and what to decline? Everyone around us faces the same dilemma every...


The Social Cocktail

One of the trends of modern business life is to retreat behind email. It’s a move we make at our peril. We need to speak, to engage, to connect, to meet. Real relationships are more robust and meaningful than purely digital ones. There are two ways to make a connection, a digital “click”...