The second law of thermodynamics states that the entropy of an isolated system never decreases, because isolated systems always evolve toward thermodynamic equilibrium — a state depending on the maximum entropy. In English? You can’t lose energy. This idea is at the heart of Exposure’s philosophy – put energy into a market and it will always come back to you; Karma for you more spiritual types.
Much of our work encapsulates this this idea. How do we work with our clients to utilise their energy for maximum return?