The second law of thermodynamics states that the entropy of an isolated system never decreases, because isolated systems always evolve toward thermodynamic equilibrium — a state depending on the maximum entropy. In English? You can’t lose energy.
This idea is at the heart of Exposure’s philosophy – put energy into a market and it will always come back to you; Karma, for you more spiritual types.
Much of our work encapsulates this this idea. How do we work with our clients to utilise their energy for maximum return? How do we harness the positive energies of clients, partners and audiences to best effect?
We also believe that the network is its own reward. All of which means we’re committed to action not passivity. Doing not hoping.